Digital Marketing MBA Specialization Overview
Be the stand-out, innovative marketer companies and organizations need.
Professionals who master the art and science of digital marketing have an advantage that can help them better compete for sought-after jobs. The specialization in Digital Marketing introduces students to the skills needed for success in the digital marketing field- social media, digital, and mobile marketing. Students will work on various simulations, create ads, and monitor/interpret results. The digital marketing curriculum will include PPC, SEO, web development, and email marketing.
Potential Jobs in the Digital Marketing Field
Curriculum
The graduation requirement for the Ashland University MBA program is 30 credits, which includes 18 credits of core courses.
Digital Marketing Specialization Courses
Prerequisite Course:
- MBA 507 – Marketing Management
Required Courses (must be taken in sequential order):
- MBA 525 – Digital Marketing
- MBA 526 – Social Media Marketing
- MBA 527 – Mobile Marketing
