Develop Smarter Marketing & Connect to Business Impact
The best forms of marketing don’t feel like marketing at all. Become fluent in new approaches, foundational practices and the latest platforms, as you prepare to excel in this fast-paced field and stay ahead of trends. The Digital Marketing Program offered by Ashland University will guide you in developing strategies to help support business decisions and gain the skills you need to succeed.
About the Digital Marketing Program
The Ashland Digital Marketing program takes you beyond traditional marketing practices to better understand your customer's digital world. From practical marketing strategies, customer segmentation and customer journey design, to search engine optimization (SEO), paid and organic social media, marketing analytics and pay-per-click advertising, get ready to roll-up your sleeves and apply your new skills in this hands-on, interactive course.
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Enroll Today!
8 Modules Online ($4,995)
- Enjoy self-paced learning & get your certificate in just a few weeks!
- Dive into hands-on projects & interactive discussion boards.
- Complete an optional Capstone Project to enhance your ROI.
- Collect the entire Digital Marketing Ultimate Toolkit & all course materials.
Digital Marketing Curriculum
Learn in-demand marketing skills: omni-channel marketing, social media strategy, marketing analytics, key data metrics, customer-centric approaches and, most importantly, how to connect the dots to the bottom line via customer acquisition and retention. Designed by leading experts in their field, this nationally recognized program comes with the Digital Marketing Ultimate Toolkit with over 60 templates, eBooks, spreadsheets, calendars, posters, checklists, strategic planning guides and executive presentations.
This is a growing, competitive marketplace. The comprehensive Digital Marketing Certificate Program will provide you with the skills you need to succeed in today's online world. This is a course for those at every level, whether you're taking your first steps towards becoming a digital marketing professional or sharpening your existing skills. Don't miss this opportunity to transform your career – enroll now and start learning today!
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Digital Marketing Instructors
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Sue GrabowskiSue thinks big and then executes her vision. As the CEO at Desidara, she has built a team of designers, web and multimedia developers and writers that help organizations from small businesses to Fortune 500 companies communicate effectively. Clients include Danone North America, Erie Insurance, The Timken Co., Morgan Engineering, Akron Children’s Hospital and The Schroer Group. Sue recognized the traditional advertising agency model was shifting and that many of the opportunities online and digital communications offered shouldn’t just be add-ons to her business. As a result, she aggressively restructured her agency, changing not only the company name but also its specialties, skills and client models to get ahead of the trends. In recent years, she partnered with a tech expert to launch Squawqr Mobile Media, which is a technology platform that transforms data into web apps for public companies, small businesses, academia and nonprofits. |
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Matt BaileyWith more than 20 years in the online marketing industry, Matt excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve web presence and conversions. Matt was an internet entrepreneur in the early 90s, which led to his development in SEO. After selling his first venture, he worked as a software engineer and then built the online marketing departments at two agencies. Matt founded SiteLogic Marketing in 2006 and gained immediate attention in the industry, catapulting SiteLogic as one of the top online marketing agencies. He has taught at companies including Google, Experian, Microsoft, Disney, Proctor & Gamble and IBM, and has worked with a vast and widely known clientele. He’s authored books including Internet Marketing: An Hour a Day, Wired to be Wowed, and Teach New Dogs Old Tricks. |
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Sharon GoldmacherSharon is a veteran in the marketing and public relations industry, beginning her career in Atlanta in 1987. She develops integrated, results-focused marketing, PR and digital campaigns for clients in real estate, community improvement districts, food/beverage, professional services, sports, nonprofits and technology. A completist by nature, she created Communications 21 in 1992, at the naïve age of 28, to see if she could do it. Within the first two years, she won the DeKalb Chamber’s Stargazer award for “Small Business Start-Up of the Year” and the Young Advertising Professional Award presented by the Atlanta Ad Club. In 2013, she won Business to Business Magazine’s Woman of Excellence award. Over the next 28 years, the company has garnered 80+ awards for its campaigns. |
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David HoltDavid has a 20+ year history of selling and servicing premium brands locally, nationally and globally to discerning clients for category leaders in bespoke hospitality, luxury real estate, global corporate housing, wine country catering, and marquee names in finance, consulting, technology and the modern workplace movement. Always the "client insight guy" at any company he's worked for, David has often been the leader of the client experience team. His current role is Vice President of Client Experience at Garten, Inc. where the customer journey of all Garten clients coast-to-coast rolls up to him. David's past clients elsewhere include the majority of "Fortune 100" accounts as well as start-ups in every stage of development. The art and science of business storytelling in relation to the customer journey is David's area of expertise. This includes the RFP process, onboarding new clients, growing existing business and retaining at-risk accounts through a joint effort with C-level client leaders, Venture Capitalist investors, Equity Finance Firms and a playbook of marketing resources. |
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Brandon WaltonBrandon is an active cloud-computing technologist, consultant and business instructor with more than 10 years in assisting businesses with digital adaption. He has developed corporate training curriculums for enterprise clients including Microsoft, Amazon and TD Bank. Brandon currently manages a Sales & Marketing firm specializing in implementing Cloud CRM Solutions. He is also a Salesforce 2020 Marketing Champion and speaker for user groups and regional events. Some of Brandon's attributes include: 4x Salesforce Certified Consultant (Pardot, Salesforce Admin, Sales Cloud); W3 Schools Certified JavaScript, HTML & CSS Developer; Adjunct Continuing Education Professor: Workforce Development – South Sea; Microsoft Partner Learning Community Contributor: Speaker & LMS Developer; Awarded Salesforce Marketing Champion 2020. |
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Leah KnappLeah is the Senior Director of Hilton Grand Vacations and oversees their content marketing strategy. She has more than 20 years of experience developing and executing on public relations, social media and digital marketing campaigns in the education, financial services and hospitality industries, primarily for Fortune 500 and other publicly traded companies. Leah is a storyteller at heart and strongly believes that the best content marketers know how to marry the art of storytelling with the science of data and measurement. |
What others say about the Digital Marketing Program
"The Overall Course was awesome, and all the speakers were very knowledgeable and interactive. I thoroughly enjoyed the Marketing Data & Analytics segment as it provided valuable insights into the proactive steps required for managing campaigns in real time."
- Sandesh S., Marketing Cloud Engineer
"This was an excellent program for me as a manager to understand the scope of the digital marketing campaigns that my teams will be initiating with my help. I feel that after I have taken the program, I can talk about its merits to my partners in my non-profits. The last module on marketing analytics was very interesting to know how data can be presented in an effective way for stakeholders to make intelligent decisions. To me, this was a very exciting program. The videos were energetic and pointed me to resources I could subscribe to. Having this online, I'm able to go back and replay all the videos that I want to dive deeper into. I think that's a great benefit."
- Yvette N., Sr. Project Manager
"I liked each of the modules. The speakers shared their expertise in a great way - easy to understand. The materials will be great assets going forward. The activities made me stop and think - but in great ways! Each module was great! Thanks to everyone involved in putting this program together! Great job!"
- Becky B., Vice President & Digital Marketing Strategy Manager
To learn more about the Ashland Digital Marketing Program and how it helps companies and executives, schedule a call with the program manager.