Boost Your CX Skills – Enhance Your ROI
The CX 2.0 Certificate program is an advanced course tailored to boost your expertise in Customer Experience (CX). This course expands upon the concepts and skills you learned during the prerequisite course, The Customer Experience Certificate program. CX 2.0 acts as a vital steppingstone, equipping you with the necessary knowledge to fully harness and expand your competencies.
About the CX 2.0 Program
Learn what it takes to create brand experiences that drive loyalty, achieve higher revenue gains and reduce costs. Develop deeper insights into the world of CX and learn how to integrate new, innovative strategies to help your organization see the world through your customer's eyes.
The Ashland Customer Experience 2.0 Certificate program is designed for professionals seeking practical tools for this fast-growing discipline. From your initial CX maturity assessment, vision development and goal setting, persona and journey design, to empathy stories and cultural engagement, be ready to roll-up your sleeves and apply your new skills in this hands-on, interactive course.
The Ashland Customer Experience 2.0 Certificate Program is designed for professionals seeking practical tools for this fast-growing discipline. Build on the foundations you already developed in our flagship CX program and explore the intricacies of delivering value to both your customer and your organization. Learn how to utilize new technology to service your customer, measure CX performance for tangible results, and understand the impact of diversity on CX. Get ready to roll-up your sleeves and apply your new skills in this hands-on, interactive course.
![A diverse group of people in a team meeting.](/sites/default/files/styles/wide/public/2024-06/diversity-team-and-business-meeting-for-planning-2023-11-27-05-08-28-utc_orig.jpg.webp?itok=PRx5Sqox)
Enroll Today!
8 Modules Online ($4,995)
- Self-paced
- CX Portfolio & all course materials
- Hands-on projects
- Interactive Discussion boards
Customer Experience 2.0 Curriculum
Take your understanding of CX to new heights! Build on the foundations you already developed and explore the intricacies of delivering value to both your customer and your organization. You’ll learn how to utilize new technology to service your customer, measure CX performance for tangible results and understand the impact of diversity on CX.
The program is presented online as an 8-module, self-paced course. You’re immersed in practical hands-on projects as you apply principles and techniques to drive transformative innovation. Step into your CX leadership journey and make a transformative impact in your organization, community and beyond. As part of the program, you’re provided with the 30-60-90 Day CX Plan to add to and develop into your own, personalized action plan.
Customer Experience 2.0 Instructors
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Eric GreenbergEric is a seasoned executive education expert, entrepreneur, and author, currently serving as the CEO of Zschool. With over 25 years of experience, he has built and delivered executive education programs for universities and developed dozens of executive education at over 50 national universities. Eric's executive education programs have been featured in the New York Times and selected as custom programs by global organizations, and over 100,000 executives have completed his courses. He is also a respected author, having written several books, including Strategic Digital Marketing, which has been translated into multiple languages and used as a textbook by several university professors. Prior to his involvement in executive education, Eric built and sold a successful marketing company with over 5000 employees and 35 offices. His career began as a tax attorney on Wall Street, where he gained valuable experience and insight into the legal and financial industries. He also clerked for the Honorable Thomas P Griesa in the Southern District. Eric has demonstrated a passion for education, leadership, and entrepreneurship throughout his career. He is widely recognized as an industry expert and invited to speak at numerous conferences and events. As the CEO of Zschool, Eric is committed to providing the highest quality executive education programs to help professionals advance their careers and drive business success. He holds a degree from Wharton School of Business and a law degree from NYU Law School. |
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Michael Solomon, Ph.D.Michael wrote the book on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world. Michael’s mantra: We don’t buy products because of what they do. We buy them because of what they mean. He advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter & Gamble, Campbell’s), retailing (H&M), sports (Philadelphia Eagles), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time. He writes for Forbes.com on marketing and consumer behavior topics. Michael's latest book is The New Chameleons: Connecting with Consumers Who Defy Categorization (London: Kogan Page, 2021). As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.” Michael is passionate about the extraordinary world of the ordinary consumer. He brings humor and arresting visuals to his keynotes to show how everyday behaviors are much more meaningful than you thought – and an essential pathway to grabbing the attention and loyalty of your customers. The marketing guru Philip Kotler summed it up when he stated, “Solomon has the mind of a scientist and the writing flair of a journalist.” |
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Stephene KleinStephene is a trailblazer whose academic and professional journeys stand as a testament to her relentless pursuit of excellence. She holds three master's degrees - an MBA, MPH, and MPHA - from Everglades University, Boca Raton, FL, where she graduated summa cum laude, marking her place at the pinnacle of her class with an unrivaled 4.0 GPA. This academic titan not only delivered the Graduate Commencement keynote address, inspiring a crowd of over 1,000 attendees, but she is also a notable faculty member guiding the next generation of leaders. Her profound insights and wealth of knowledge have shaped countless C-suite executives, fostering excellence and innovation on a global scale. Outside of academia, Stephene has consistently made a global impact. As a recipient of the Global Vision Award for Brand Strategy in 2023, and a featured cover story of South Florida Magazine in 2021, she has etched her place in the global business echelons. Her dynamic role at Zschool saw her spearhead over 300+ Advisory Board meetings, shaping the strategic direction for over 3,000 CxOs and senior executives worldwide. With 20+ years of award-winning business development and engagement marketing experience, coupled with 15+ years of senior leadership roles, Stephene consistently drives sustainable revenue growth for leading global companies. Her extensive experience across multiple domains, including sales, marketing and partnerships, and her well-established global network, position her as a catalyst for success in complex business environments. |
What others say about the CX 2.0 Program
"I found the CX 2.0 program incredibly useful with a wealth of great content and many valuable insights to consider. The course covered a wide range of relevant topics, with practical examples and case studies that illustrated key concepts effectively. The program has provided me with a solid foundation and new perspectives on enhancing customer interactions. I feel equipped with actionable strategies to improve customer experiences in my role or future endeavors.
I’m eager to start using the supplementary materials provided and continue exploring the nuances of CX. This program has not only expanded my knowledge but also inspired me to contribute actively to my team's customer-centric initiatives."
- Stuart G., Customer Success Manager
To learn more about the Ashland Customer Experience Program and how it helps companies and executives, schedule a call with the program manager.