For Tomorrow’s Marketing Leaders
With new social media platforms, digital tools and trends emerging every day, effective marketing means staying ahead of the curve. With a digital marketing MBA from Ashland University, you’ll have the knowledge to make the most of every opportunity.
Whether you’re a seasoned marketing professional or new to the field, you’ll build the skills you need for success in social media, digital and mobile marketing and the leadership capacity to move into management positions.
You’ll master technical aspects of marketing such as pay-per-click advertising (PPC) and search engine optimization (SEO) — but you’ll also learn to create bold strategies that pair new trends with a deep understanding of consumer behavior.
Build Your Digital Marketing Toolkit
The digital marketing specialization’s three required classes expand on core MBA coursework and equip you with the capabilities you need to help your organization grow.
Understand Digital Strategy and Tools
In the specialization’s foundational digital marketing course, you’ll explore PPC, SEO, web development, email marketing and more. Learn why the Internet is often an underutilized part of marketing strategy and how you can make the most of it.
Leverage Social Media and Mobile Applications
Courses on social media and mobile marketing dive deep into topics ranging from using social media to grow market share to the ethics and laws surrounding mobile advertising. Through hands-on projects, you’ll learn to develop and run high-performing campaigns.
NEW Scholarships for Graduate Students
AU Alumni Scholarship
Ashland University is your destination for lifelong learning. If you have already earned a bachelor's or graduate degree from AU, you'll receive a tuition discount to continue your education in one of our graduate or certificate programs:
- Part-time students receive a 10% discount.
- Full-time students receive a 15% discount.
That makes 2025 a great time to start your next degree!
Dean's Scholarship: NEW GRADUATE STUDENT
This scholarship is available to new students pursuing a graduate degree from Ashland University’s Dauch College of Business & Economics. Students can receive $2,500 per academic year for two years. Only available to domestic students.
Dean’s Scholarship: EMERGING GRADUATE LEADER
This scholarship is available to new students pursuing a graduate degree from Ashland University’s Dauch College of Business & Economics. Students can receive $2,000 per academic year for two years. Only available to domestic students.
Empower an Eagle Referral Scholarship
Before applying to AU, graduate students referred to AU who apply for admission will receive a $500 scholarship. The referral must be mentioned during the admissions application process. Students must be enrolled full-time to be eligible. This scholarship is renewable for four years.
Choose the Timeline That Works for You
To earn an MBA from Ashland, you’ll need to complete ten courses for a total of 30 credit hours — but the pace of your degree is entirely up to you. Ashland’s courses are offered across three terms — fall, spring and summer. Each term is split into two eight-week sessions. Depending on the pathway you choose, you might take one or two courses per session or take certain sessions off to accommodate personal and professional commitments.
Not sure what your life will look like in six months? You can always adjust your course load if your needs change.
Accelerated
12 months
You will take four courses per semester in this one-year program. Your schedule can be customized with your personal MBA Advisor.
The accelerated program is offered online and in person in Columbus.
Flexible
18 months
You will take two courses per semester in this program, making it easier to manage other demands on your time. Your personal MBA Advisor will work with you to create a schedule that fits into your busy life.
Complete your MBA from anywhere with our online courses, or take some or all of your courses in person in Columbus.
MBA Specializations
Have a specific career goal in mind? Choose from 12+ MBA specialization options that pair core MBA coursework with industry-specific classes, or design your own focus area with help from our faculty.
The Ashland Difference
45+
Years Educating Working Adults
70%
Full-Time Faculty with Doctorates
6,500+
Ashland MBA Alumni
Careers for Digital Marketing MBA Graduates
Every company needs customers, which means that a digital marketing specialization can help you attain interesting and rewarding roles in nearly any industry.
Marketing Director
Strategy is the cornerstone of effective marketing. Marketing directors oversee an organization’s advertising strategy, efforts and teams. They work closely with other executives to help the company achieve its goals and respond to changing customer needs and market trends.
Social Media Manager
Today, a social media presence and strategy are business requirements. Social media managers create and manage organizations’ social media accounts and use the latest trends to drive engagement.
Brand Manager
There’s nothing more valuable to a company than its brands. Brand managers oversee advertising campaigns, design updates and more to protect and grow existing brands or launch new ones.
“I decided to enroll in the MBA program specifically because of the program’s flexibility and support of a work/life balance. As a mother of two young children and working full time, I intentionally chose to attend one course each semester for four consecutive years. Ashland University solidified my educational foundation and helped project me into a successful and satisfying business career. I would definitely recommend getting an MBA from AU for individuals who want a quality education that offers flexibility while balancing their work/life environment.”
Shari Thomas
Inaugural Chief Diversity Officer, U.S. Small Business Administration